Frank & Rey was founded by fashion stylist and mum of two, Rebecca.

After 16 years styling some of the biggest names in sport and entertainment, alongside global campaigns for leading fashion and lifestyle brands, Rebecca turned her eye for style to something a little closer to home, her two boys, Frank & Rey.

The idea was simple: create the kidswear she could never quite find.

Clothes with personality. Pieces that feel considered and different, without trying too hard. Inspired by vintage sportswear, 90s nostalgia and the kind of effortless styling Rebecca has built her career around but designed for real kids and real life.

Because great kidswear has to do more than look good. It needs to be soft, comfortable, easy to move in and made to survive everything kids throw at it.

Every Frank & Rey collection is designed with that balance in mind: cool enough that you’ll want them to wear it, comfortable enough that they’ll actually want to.

No boring basics. No dressing things up just for best.

Just really good clothes, made for really good days.

COOL. CONSIDERED. MADE FOR PLAY.

WEAR THEN SHARE

Made to be worn, loved, passed on and worn all over again.